John Madden is no stranger to commercial production; Miller Beer, Ace Hardware, Tinactin, 18 episodes of The All-Madden Show, and a twenty year relationship with Electronic Arts. John’s commercial career spans some four decades, throughout which time he has seen his fair share of film studios.

Not being satisfied with what the Bay Area had to offer in production facilities, and not wanting to travel to Los Angeles or New York, John decided to build his own studio in his home town of Pleasanton, California.

Operated by his son Joe, Goal Line was built to be the production headquarters for John Madden. Most of the commercials and radio spots that feature John are shot or recorded here at the studio.


5959 Coronado Lane, Pleasanton, California 94588 | 925. 225.0811 | info@goalline.com