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After graduating from Brown University in 1989 with a degree in Organizational Behavioral Management Joe took the road with his father, John Madden, for two football seasons on the
famed "Madden Cruiser". During those two years of travel Joe interned with CBS Sports and
experienced an invaluable education with the nation’s top rated production team. It was during
those long hauls between games that Joe and his father developed the idea of building Northern
California’s largest full service sound stage, Goal Line Productions.
"Goal Line" would serve as John Madden’s production home for the numerous national
commercial spots he appeared in, as well as the premiere studio for his annual "All-Madden
Team" show. Since 1992, Joe, as President of Goal Line, has made it his passion to make the
stage Northern California’s finest shooting facility. In addition, Joe has gone on to executive
produce many corporate, commercial and feature films.
In 2006, Joe partnered with his long time friend and associate, EJ Heiser, to form two separate
production entities, "The Licorice Tree" and "Target: Earth Pictures": the former, producing
exclusively commercials for television, and the latter, a feature film development company. To
date Joe has executive produced one documentary "151 The Greatest Streak" and two films; one
shot locally entitled "Dead & Breakfast" (comedy / horror genre) and the other "The Cooler"
which garnered one Academy Award nomination for Best Supporting Actor (Alec Baldwin).
Joe resides in Livermore with his wife Wendy and their three children Sam, Aidan, and Makenna. |
